Who are we?

We are the Social CRM Research Center e.V. or SCRC - a nonprofit institute in Leipzig, Germany. As a holistic approach, relationship management forms the heart of our institute. We are focusing in national and international research projects on the integration of innovative technologies with CRM. The goal is not only to develop interdisciplinary knowledge but also the transfer to practice. This takes, for example, place in form of events or through the operation of our demonstration laboratory. We also advise and support comapnies in the early stages of innovative projects. Our work underlines three main objectives:

  • Promote knowledge transfer
  • Create new market opportunities
  • Develop companies.
Team meeting