What is our iCRM Workshop about?
Social CRM links social media and customer relationship management (CRM). This comprises a variety of applications systems, from recommender systems to community management and monitoring as well as mining tools. They are the basis for future Social CRM applications that support daily tasks such as the prediction of consumer behavior, customer profiling, impact simulation, business network analysis, lead prediction, market trend prediction, competitor analysis, intelligent sales bots, automated services interactions, workflow automation and others. Advanced techniques, such as semantic business intelligence (SBI), computational intelligence (CI) or artificial intelligence (AI) promise a great potential to improve the capabilities in knowledge discovery and process management as well as in enabling new usage scenarios in Social CRM in various domains (e.g. tourism, banking, energy, public sector, publishing, health, logistics, education).
The workshop aims to shed light on current research efforts targeting the development and implementation of innovative application systems, methods and scenarios for intelligent data analysis in Social CRM, resulting in new (integrated) processes, capabilities and applications for Social CRM. It aims at nurturing research on potential application scenarios, technology acceptance, ease-of-use, market demands, return-on-invest, performance impact or new products and services is necessary to turn the potential of advancing analytical capabilities into value adding opportunities for CRM. The workshop setup is interdisciplinary and invites researchers as well as professionals to contribute research papers, case studies or to present prototypes on relevant topics, both completed and ongoing.
Which topics are relevant?
We would like to look at the topic of the workshop "Intelligent Data Analysis in Integrated Social CRM" from two different perspectives - from the technical as well as from the managerial one. Topics of interest include, but are not restricted to:
Which dates are important?
Which submission guidelines have to be considered?
Type of expected submissions:
Papers must be submitted via EasyChair (https://easychair.org/conferences/?conf=icrm2020-bis2020) in PDF format according to Springer LNBIP template.
Papers will be published in BIS 2020 workshop post-conference proceedings, as a volume in Springer’s Lecture Notes in Business Information Processing (LNBIP) series. If you want to get a little preview, you can check out the workshop proceedings from last year, including the paper from our iCRM 2019 workshop at the following link https://bit.ly/2VtIerL.
Who is actually organizing the workshop?
In case we forgot something important or you have further questions or comments, please send us an email to firstname.lastname@example.org or use the contact form. We look forward to your submission and hope to see you at the #iCRM2020 workshop!