Publicações

Alt, R., Reinhold, O., Social Customer Relationship Management - Fundamentals, Applications, Technologies, 2019.

Bär, S., Reinhold, O., Alt, R., The Role of Cross-Domain Use Cases in IoT – A Case Study Analysis, em: Proceedings 52. Hawaii International Conference on System Sciences (HICSS), 2019.

Reinhold, O., Alt, R., The Role of Social CRM in Social Information Systems: Findings from Four Case Studies, em: Proceedings 52. Hawaii International Conference on System Sciences (HICSS), 2019.

Barata, G. M., Viana, J., Reinhold, O., Lobato, F., Alt, R., Social CRM in Digital Marketing Agencies: An Extensive Classification of Services, em: Proceedings Web Intelligence, Santiago de Chile, IEEE, 2018.

Chagas B., Viana J., Reinhold O., Lobato F., Jacob Jr. A., Alt R., Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications, em: Proceedings Web Intelligence (WI18), IEEE, Santiago de Chile, 2018.

Pereira Júnior, V. C., Fileto, R., Santos de Souza, W., Wittwer, M., Reinhold, O., Alt, R., A Semantic BI Process for Detecting and Analyzing Mentions of Interest for a Domain in Tweets, em: Proceedings Brazilian Symposium on Multimedia and the Web (WebMedia’18), ACM, Salvador-BA, Brazil, 2018.

Viana, J., Stüber, R., Reinhold, O., Alt. R., Social CRM From the Customer Perspective: A Preliminary Analysis of Differences Between Brazilian and German Users, em: Proceedings Web Intelligence (WI18), Santiago de Chile, IEEE, 2018.

Cirqueira, D., Pinheiro, M., Braga, T., Jacob, A. Jr., Reinhold, O., Alt, R., Santana, Á., Improving Relationship Management in Universities with Sentiment Analysis and Topic Modeling of Social Media Channels: Learnings from UFPA, em: Proceedings International Conference on Web Intelligence (WI17), Leipzig, p.998-1.005, 2017.

Lobato, F., Pinheiro, M., Jacob, A. Jr., Reinhold, O., Santana, A., Social CRM: Biggest Challenges to Make it Work in the Real World, em: Abramowicz, W. et al., Business Information Systems Workshops, BIS 2016, Springer, Cham, p.221-232, 2017.

Reinhold, O., Wittwer, M., Alt, R., Kirsten, T., Kiess, W., Exploring Context from the Consumer Perspective: Insights from eBusiness and Health Care, em: Abramowicz, W. et al., Business Information Systems Workshops, BIS 2016, Springer, Cham, p.340-346, 2017.

Wittwer, M., Reinhold, O., Alt, R., Jessen, F., Stüber, R., Social Media Analytics Using Business Intelligence and Social Media Tools – Differences and Implications, em: Abramowicz, W. et al., Business Information Systems Workshops, BIS 2016, Springer, Cham, p.252-259, 2017.

Wittwer, M., Reinhold, O., Alt, R., Capturing Customer Context from Social Media - Mapping Social Media API and CRM Profile Data, em: Proceedings International Conference on Web Intelligence (WI17), Leipzig, p.993-997, 2017.

Wittwer, M., Reinhold, O., Alt, R., Customer Context and Social CRM: A Literature Review and Research Agenda, em: Proceedings 30. Bled eConference, Bled, 2017.

Wittwer, M., Reinhold, O., Alt, R., Social Media Analytics in Social CRM - Towards a Research Agenda, em: Proceedings 29. Bled eConference, Bled 2016.

Hartwig, M., Reinhold, O., Alt, R., Privacy Awareness in Mobile Business: How Mobile OS and Apps Support Transparency in the Use of Personal Data, em: Proceedings 29. Bled eConference, Bled 2016. (Outstanding Paper Award)

Alt, R., Electronic Markets on Customer-orientation, em: Electronic Markets 26(2016)3, p.195–198, 2016.

Alt, R., Wittwer, M., Towards An Ontology-Based Approach For Social Media Analysis, em: Proceedings 22. European Conference on Information Systems (ECIS) 2014.

Reinhold, O., Alt, R., How Companies Are Implementing Social Customer Relationship Management: Insights From Two Case Studies, em: Proceedings Bled eConference, Bled 2013.

Reinhold, O., Alt, R., Social Customer Relationship Management: State of the Art and Leanings from Current Projects, em: Proceedings Bled eConference, Bled, p.155-169, 2012.

Reinhold, O., Alt, R., Analytical Social CRM - Concept and Tool Support , em: Proceedings 24. Bled eConference, Bled, p.226-241. 2011.

Reinhold, O., Alt, R., Enhancing Collaborative CRM with Mobile Technologies, em: Proceedings 22. Bled eConference, Bled 2009.

Reinhold, O., Alt, R., Usability of CRM Systems as Collaboration Infrastructures in Business Networks, em: Proceedings 21. Bled eConference, Bled 2008.